Leena Holopainen and Minna Katela, Pedagogical planner and Information specialist, Celia

Engaging children and adolescents in finding the joy of reading

How can we connect with our target group on several occasions during their daily life? Leena Holopainen and Minna Katela will show how Celia are integrating different communication channels with the intention to inspire their target group to become active users of Celia’s talking books. They will provide you with best practice of how you can encourage active reading participation through social network and get your target audience to read and share more. They will also highlight the importance of establish an effective collaboration with public libraries and teachers, who have a key role in activating children and adolescents to read. 

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