Fredrik Schill and Jens Halvarsson, COO and CMO, Textalk AB
Redefine Accessibility - Why We Need to Rethink the Meaning of Accessibility
In order to convince publishers to take part in projects for accessibility, it is essential to show a gain for their entire audience. With this in mind, there is a need to redefine the meaning of accessibility and rather talk about how to help newspapers improve their existing services. One must show how the cost of including accessibility can create revenue for the publisher. The argument can’t just be stated, it must be proven by actual products. Fredrik Schill and Jens Halvarsson will prove how including accessibility can be profitable by demonstrating research and analysis undertaken to meet the needs of accessible newspapers and give you an overview of innovations that have emerged from this research.